Understand your advertisers is a key factor in order to obtain contracts. If you know their services, products, advertising goals, requirements, needs and goals, you can make your offer great value on the quality of your audience for small advertisers, or the number of page views (ie range) for the manufacturer of the brand.
1st Number of advertisers
If you have a large network of advertisers or a good sales team have many marketers approach, you have more demand for your ad inventory data and you can pay more for advertising. So it is to maintain always a good idea to build and develop your list of potential advertisers.
2nd Product Features
CPA or CPC rate for an advertiser diamond is probably much higher than the rate of ad for a toothpaste ad. Do you help the products / services can target the right part of your site. (more…)