Lots of people would like to get their Web site to the top of Google’s free listings. Google’s “AdWords” program allows even a small business to buy advertising for selected key words and phrases.
Google (at ) has two types of listings: Free and paid. Google makes its money from the paid listings.
Google AdWords is the name of Google’s paid advertising system. It is a pay-per-click advertising system, which means that you only pay when someone clicks on your advertisement.
When somebody searches Google using those search terms, your ad will appear. For example, at the time of the Australian election last October, one of my clients had an election-related Web site, so we ran some Google ads – but only for Australian Internet users.
Then you delete the weaker ad and replace it with a third ad that you pit against the stronger ad.
Google tells you exactly which words and phrases people used when searching. Then put your efforts into the free listings if you choose.
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Tags: AdWords, fastest traffic site, Google, pay-per-click, search engine marketing