Understand your advertisers is a key factor in order to obtain contracts. If you know their services, products, advertising goals, requirements, needs and goals, you can make your offer great value on the quality of your audience for small advertisers, or the number of page views (ie range) for the manufacturer of the brand.
1st Number of advertisers
If you have a large network of advertisers or a good sales team have many marketers approach, you have more demand for your ad inventory data and you can pay more for advertising. So it is to maintain always a good idea to build and develop your list of potential advertisers.
2nd Product Features
CPA or CPC rate for an advertiser diamond is probably much higher than the rate of ad for a toothpaste ad. Do you help the products / services can target the right part of your site.
Search
After reading about the different pricing methods, the best pricing for your business. Find similar sites to your website and do a little research on pricing. Put yourself in the shoes of a potential advertiser. The goal is to find a popular, relevant and high quality website or blog, a reasonable advertising rates.
Compare prices
A very simple formula to compare and efficient for an advertiser to one place to another place: the cost of advertising by the traffic that will split the ad. The lower rate of CPM best. Consider these two blogs:
• Blog 1: The cost of $ 500 per month for a 125×125 banner spot above the fold. It generates 100,000 page views per month.
• Blog # 2: The cost of $ 1000 for a similar ad placement. It produces 500 000 page views per month.
• The formula for the cost of advertising / blog traffic, has anyone a CPM of $ 5, while blog # 2 has a $ 2 CPM.
Blog • While No. 1 only charges half the price of No. 2 blog in advance, it is actually less effective. Blog # 2 is a better platform for the promotion because of their high traffic and low CPM.
The process described above is a simple search on other sites, including your competitors. Try to determine an appropriate rate for you. If you load too much the advertisers will go elsewhere. If you charge too little, then you are not maximizing your potential for advertising.
Price adjustments
After determining your expected, you can begin advertising, offer some potential advertisers. Everything needs a starting point. You need not remain at a uniform tariff for ever and you can always adjust your prices over time. However, if your site has been launched recently in life, try to offer promotions and discounts to build your network advertisers.
For example, you can be with the loading of a low CPM for the first 3 to 6 months to advertisers to test the effectiveness of their advertising. Or you can charge a low CPM, then gradually increases the speed of your movement improves. They offer incentives for early advertisers to lock in low rates. However, to clearly communicate your advertising customers of these price changes and your reasons. You want to build long-term relationships with advertisers.
Take the first step
Determine the optimal rate of advertising is a tricky business. This article gives a simple head start on determining your rates. If you have more experience with advertising and advertisers have for your industry, you will find other factors that affect your rates and corresponding adjustments. Good luck with your business!